SI Media ‘s presence in the American continent is growing fast, with many systems already deployed and several incoming projects.

We take this occasion to talk about it with Massimo Begotto, SI Media pre-sales manager for CALA, in charge of SI Media branch office in Miami

1) In which countries has SI Media decided to start working and increasing its presence in the last months?

The presence of SI Media in CALA is a fact since many years, as the number of installations has grown starting from the first done in Mexico (2013) to the several we can count currently. Moreover we will update this number very soon, with brand new installations that are about to be deployed.

Apart from the CALA side, the challenge we are now facing is related to the US market: we concretely approached this market last year, with the opening of a new branch in Miami. This is a huge market, we still need to promote our brand but we have already reached many of our goals related to the building of a strong distribution network, with some giants of the market, and the new opportunities that are coming in these very days are the confirmation that we are in the right way.

2) Which are SI Media’s products that have been more successful in this period?

MediaNews, our NRCS module, is for sure the product with more success in the last period. SI Media has continuously developed the platform in order to have a cutting-the-edge digital newsroom, consequently this module is becoming more and more considered in the market: the new GUI, the embedded Social Media Manager, the integration with our MAM and the Proxy Editor lift MediaNews among the most completed and appreciated NRCS worldwide.

Besides I think that what we shown during the last NAB in Las Vegas is very meaningful, as we presented the Studio Automation (for the newsroom) and the Media Cloud (for the automation system), two novities that allows us to provide an even more complete end-to-end workflow. SI Media is well-known for its capability of providing a full solution for broadcasters, with the Cloud module and the NRCS add-on we have significantly enriched our offer. We have listened to the market needs, and the customers are replying positively.

3) How has been your experience in this area so far?

It has been excellent. The area I attend is very heterogeneous, that means we have to study different solutions for very different needs. Therefore I have the opportunity to sit down with the customers to study their needs in details, allowing SI Media to leave them satisfied at the end of the installation, due to its typical Italian capacity of tailoring the products, but allowing also me to live in first person enriching human experiences.

4) And regarding next steps?

The path is already traced: we have to continue on our way to develop the platform, in order to maintain our high-technology standards and a complete solution, especially with the Cloud and Studio Automation modules.

Then to enhance our presence we will go on with the same schemas adopted for the entire CALA, and in parallel we must push on the US side, since we know the potential is enormous and we are sure to have products that can fit with this extraordinary market.