CASE STUDY: Media Prima (Malaysia)
The 16th of July, SI Media broadcast the first actual studio, NTV7, with 8 daily news editions. It has been a real success and a great satisfaction for our team; other 3 channels will be coming soon.
Media Prima is Malaysia’s leading fully integrated media group, the largest publisher with three national newspaper and a strong online presence. More than 200 concurrent users will drive such huge news factory by means of their PC, tablet and mobile phone. The system has been deployed with Mirack Technologies, SI Media favorite hardware partner in Malaysia, on April while training and tuning have been finalized mid of May and now it is ready to drive the 23 daily TV news edition over four channels of the Media Prima TV News and Social Media pages.
Media Prima TV Networks has chosen SI Media solution after a strong selection, thanks to its completeness, intuitive GUI, full integration between NRCS and MAM, cost/effectiveness and a total integration with social media.
SI Media has a very solid reputation coming from a list of success stories all around the world. This private company estabilished in 1978 as a software supplier for Television management operations and it is one of the leading providers in the development and deployment of Traffic, Playout Automation, Media Asset Management and NewsRoom solutions for TV Broadcaster.
SI Media has developed a platform composed by several modules for News Room Computer System that creates a deeply interconnected environment, thanks to complete integration of SI Media’s NRCS application with MAM workflow manager and the chance to integrate with 3rd party applications. The main innovation is the development and integration of the Social Media Management features, both incoming and outgoing, answering promptly to every press office need. More integration and reactivity comes with the renewed version of SI Media Proxy-Editor, designed to provide a clear and intuitive interface, in order to be used by all journalists.
