PANDEMIC REINFORCES VALUE OF PARTNERSHIPS
Having completed a number of projects in recent months despite the constraints of the global pandemic, SI Media and GB Labs reflect on the underrated value provided by global and regional partnerships.
Based in Riese Pio X (Treviso), SI Media is an international broadcast software solution provider – including its proprietary “.YES!”, an HTML5 web-based and cloud-oriented suite for media asset, broadcast management, newsroom computer, and playout automation system for master control rooms and studios.
Dominic Harland, CEO/CTO GB Labs said, “Because so many of SI Media’s customers already use our storage, our systems have now become an integral part of what they recommend as part of their workflow and production solutions to new and existing customers – and one of the installations we have just completed together in Asia was for a new online and nearline archive for master control and production workflows using our FastNAS storage system.”
GB Labs provides the world’s most intelligent NAS shared storage technology, wrapped in simple to use yet ultra-powerful appliances designed specifically for media professionals. GB Labs pioneered NAS technology more than a decade ago, and continues to advance its capabilities – in-house – daily.
GB Labs’ storage products are stable, reliable, and scalable in ways that fit elegantly with any modern requirement. It can be used for both MCR and production workflows, which for a software orientated house such as SI-Media is a key element in providing a complete technology solution.
SI Media EMEA Sales Manager, Paolo Favaro further explained, “With the current restrictions on site visits and other practical uncertainties, it’s a major bonus to have a technology partner and hardware supplier you can count on in any scenario. Moreover, the speed with which we receive support for a proposal, and the expertise with which it is delivered, is remarkable. Adding GB Labs storage to our recommended portfolio has brought several benefits to our project proposals: It expands our influence on the projects; it increases our overall value; and it enables us to set up and test a complete workflow in our laboratories, minimising wastes of time and risk. It also provides the stability of using the same provider and the certainty of the reliability of the proposed system. A partner with the quality of technology provided by GB Labs enables us to expand what we offer to our clients and minimise the time typically required to build and deliver a system to a specific request.”
Harland concluded, “The importance of mutual trust and respect – especially during difficult circumstances – cannot be overstated. Providing partners with high-quality products and the highest standards of support during normal operating conditions is a core value for any successful business, but it really pays dividends when the going gets tough. We are delighted to have contributed to the ongoing success of SI Media and look forward to many more projects to come”.
