INTERVIEW: Alberto & Andreas Panozzo, SI Media Sales Director and CTO
SI Media journey starts from Europe, passes through Russia and Africa, up to Central America and South-East Asia.
Today SI Media is one of the leading providers of customized software solutions for TV Broadcasters.
Alberto and Andreas Panozzo speak about that into the microphones of InBroadcast,
at the premier annual worldwide event for professionals engaged in the creation, management and delivery of entertainment and news content.
First of all, could you tell me a little bit about SI Media?
SI Media is an Italian company founded by my father 38 years ago, so it’s a long time we are in the broadcast market. We’ve focused on software so we have developed what we call a turnkey solution. Today we are leader in Italy and we are worldwide providers; we have a branch office in Singapore and one in Miami. We are present on Asiatic market, African market and starting from January we are present also on Latin-American market.
What can we expect from SI Media in the next 6-12 months?
The idea is to increase our presence in Latin America, Russia and North America. Technically speaking, for sure, the new market is the web: today everyone can decide how, where, when to approach the media. So what we can do as consultant and supplier is to help to follow this trend. That is what we are doing with our customers and partners.
There are any products taking scenario stage this year? What’s your focus?
This year we have focused our attention on the MAM and on the NewsRoom. At the beginning of this year we did a very big installation in Malaysia with a national broadcaster and for that reason we introduce a lot of new features in our newsroom, starting from Social Media Management going on with Proxy Editor and so on. So these are the areas where we are focusing our attention.
So along with that, do you face any challenge or anything like that to perform and develop these products?
Of course, daily. Because the philosophy of SI Media is to collect requirements and nice-to-have from the customers and only later we develop and introduce them in our features, so in this way we are able to cover all the requirements by the customers and we are able to provide a complete solution, all around the world.
Is there any future plan or anything like that you can tell us right now?
Yes, in the next months we are going to concentrate our attention on the CG and also trying to expand our MAM solution. These are the focuses we are going to invest more time on.
We will stay tuned for that. In the meantime, where can people go to see more information? What’s your website?
Our website is www.si-media.tv
